Fragrantly Beautiful

Common Culinary Spice Has “Roots” in Ayurveda: BODY BISTRO® Brings Benefits of Turmeric to Your Beauty Regimen.

BODY BISTRO® introduces a line of luxury organic bath and body products for the soul.

Beverly Hills, Calif. (PRWEB) September 25, 2006 -- Many of today’s herbal remedies are far from household names: Arctic Root, Bladder Wrack, and Cat’s Claw. However, there is one herb with health and beauty benefits that is as close to you as your pantry: Turmeric. Derived by grinding the yellow, ginger-like roots from a small plant, native to India, into a powder or paste, Turmeric has a history of healing that dates back 5,000 – 7,000 years ago to the Vedic Texts that outline the practice of Ayurveda (the science of longevity). Here is a quick lesson on the healing, balancing and beautifying properties of this time-honored spice.

Sacred Turmeric and the Asian Culture

The Turmeric plant is sacred to the Himalayan Monks and plays an important role in their herbal rituals. In many Asian cultures, brides and grooms are anointed with Turmeric on their wedding day in order to balance their mind, body and spirit and prepare them for their new roles as husband and wife. In addition, mixing Turmeric with lime creates the distinctive red forehead mark of spiritual followers – the kumkuma. Turmeric is also added to the water used daily in the ritual ablution of the Deities and mixed with unpolished rice as an important offering during puja (prayer).

Turmeric and the Fight against Cancer and Other Diseases

Ayurvedic doctors have long used Turmeric as a medicine for treating diabetes, wounds/bruises, skin rashes, arthritis, bronchitis and liver problems. Today, Western medicine is discovering that this powerful spice also can help the body battle cancer. Recently, researchers at Detroit’s Henry Ford Health System found that the active ingredient in Turmeric, curcumin, can boost the cancer-fighting power of treatment with a naturally occurring molecule called TRAIL, which helps combat cancer cells. Other studies have found Turmeric to be as effective as hydrocortisone in treating cases of arthritis and acute inflammation – without side effects. Turmeric also has important antibacterial properties and is effective in killing Salmonella and E. Coli bacteria.

Turmeric and Beauty

Asian women rely on Turmeric to help them achieve younger-looking, smoother, more brighter and radiant skin. This ancient “beauty secret” is often applied to the body in paste form before a bath to cleanse and revitalize the skin, achieving tighter pores and refined skin texture. Turmeric also is widely recognized to have antioxidant qualities, which fight free radicals and thereby help slow the aging process. For such skin problems as rashes or acne, sandalwood extract is often added to the formula to enhance its antibacterial action.

Turmeric and You

Before you run for the spice rack to douse yourself with a layer of this beneficial spice, take a deep, cleansing breath and relax. BODY BISTRO – the world’s most authentic, comprehensive line of Ayurvedically based skin and body care products – can bring the benefits of Turmeric to your beauty regimen with skin and body care products formulated with the most effective, pure extracts of Turmeric available.

No matter what your skin type, you can design a regimen to harness the healing powers of Turmeric with Body Bistro products:Dry Skin: Cleanse with Tomato + Amla Cleansing Crème. Follow with Tomato + Sage Hydrating Elixir. Moisturize with Apricot + Lavender Soothing Serum to defend skin against aging free radicals. Hydrate and prevent wrinkles with the Carrot + Sandalwood Eye Butter.

Sensitive Skin: Follow the Normal/Combination/Dry Skin regimen above and substitute Apricot + Lavender Soothing Serum to soothe and protect. Hydrate and prevent wrinkles with the Carrot + Sandalwood Eye Butter.

Oily Skin: Cleanse with Apricot + Clove Cleansing Gelle. Follow with Apricot + Neem Rejuvenating Elixir. Finish with Apricot + Lavender Soothing Serum to defend skin against aging free radicals. Depuff the eyes with the Green Apple + Neem Eye Jelly.

About BODY BISTROBased on Ayurveda—“The Science of Longevity”— BODY BISTRO products address the needs of mind and body according to the Ayurvedic concept of Doshas, the three metabolic types found in the human system. Each product is characterized by Dosha —Vata (dry), Pitta (Sensitive/Acneic) or Kapha (Oily). Doshas are easily identifiable through distinctive packaging, which is based on Vastu Shastra (Indian Feng Shui), and is color-coded to correspond with each Dosha’s signature balancing gem color. Utilizing point-of-purchase materials, or the BODY BISTRO® website (www.bodybistro.com), consumers determine their individual Dosha and select the products suited to their needs. For an even higher level of customization, clients are prompted to choose a product based on “How Are You Feeling Today? ™”—ensuring that their skin/body condition is treated quickly and effectively.

Ayurveda may be a new approach to skin care, but it is a time-honored philosophy of wellness, according to BODY BISTRO® founder Carina Chatlani, who studied the ancient Vedic texts in the Himalayas. Working alongside Tibetan and Indian sages, she grew herbs, extracted essences and created plant oils according to 5,000-7,000 year old practices. Determined to bring the healing benefits of Ayurveda to the Western community, Chatlani earned her degree in Biological Sciences, and then embarked on the long and arduous process of developing, testing and refining formulas. The result is today’s full line of BODY BISTRO® skin care products, now available online at www.bodybistro.com.

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posted by Cheryl Levesque @ 12:40 PM