Wednesday, August 09, 2006

BEAUTY IS MORE THAN SKIN DEEP

Aug 7 2006


BODY image and appearance are taboo topics for a large number of British mothers and daughters.


Many girls hide their feelings about their appearance from their mums and find it difficult to talk to them about their body. Girls are not alone though, with mums also admitting to feeling uncomfortable discussing body image and appearance with their daughters.


In response, beauty brand Dove has produced a Mothers and Daughters booklet, authored by psychotherapist Dr Susie Orbach, to give mothers practical advice and information on how to tackle issues relating to body image and appearance with their children.


The booklet is intended to help mothers promote a more positive and wide-ranging definition of beauty in the next generation of women.


Dove is also working with celebrity mum Sheree Murphy, husband of Liverpool footballer Harry Kewell, who is lending her support to the campaign and calling on mums to help combat feelings of low self-esteem among their daughters.


Sheree said: "More than ever, young women are growing up feeling dissatisfied with the way they look. As a mum myself, I understand how worrying it can be to see girls being so unhappy with their bodies.


"My own daughter is very young, but in the future it is something that I will worry about as it can be very difficult to know how to initiate a conversation about body image with our daughters.


"However, the good news is that mothers can have a really positive influence on our daughter's self-esteem. The work Dove is doing to help mums inspire their daughters to feel better about their bodies is invaluable."


To mark the launch of the Dove Mother and Daughter resource, we are offering 15 pairs of mothers and daughters the chance to win a day at the luxurious MacDonald Crutherland House, near Glasgow.


The event on August 23 is the perfect opportunity for you and your daughter to spend some quality time together. Each of the lucky winners will receive a facial and full body massage as well having the chance to enjoy the other facilities, including a gym, sauna and steam room.


You will also be treated to a two-course lunch where you will have the chance to meet the Dove team and ask questions.


The creation of the Dove Mothers and Daughters booklet is part of the Dove Campaign for Real Beauty, which aims to widen the definition of beauty in society and inspire women and young girls to feel better about their bodies.


The booklet is available to download via their website: www.campaignforrealbeauty.co.uk from August 11, or you can call 0800 085 1548 for a copy.


To enter, tell us in no more than 50 words why you and your daughter deserve to spend some quality time together.


All entries to be sent to: Dove Competition, Features, Daily Record, 1 Central Quay, Glasgow G3 8DA, by Monday, August 14.

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