Fragrantly Beautiful

KIDK Newswatch Three Puts A New Beauty Product To The Test

By Mary Sturgill

America seems to be obsessed with looking younger and there are thousands of products and procedures out there touting they can help you fight the aging process. Magazines devote pages and pages to beauty and commercials try to sell us products all the time. But there are so many products, how do you know which one's to buy? We chose two from one line that claims to turn back time, and we put them to the test.

We're all searching for the fountain of youth. But its illusive. Dr. Katherine Durboraw owns essence of you day spa, and the center for aesthetics in Idaho Falls she says she sees both the medical and non-medical sides of the beauty business. "One thing I've noticed and maybe its just because I am a woman too.Is that people want things that are easy to do.They don't want to go through extreme make-overs, they don't want to through lots and lots of healing and down time and so what we're really looking for is the kind of things that fit into our lifestyle that we can achieve."

Justin Rasmussen is a student at The Hair Academy in Rexburg, "Most of the time its because they want to try to fight wrinkles or aging.A lot of times, a lot of women come in because they find that the treatments are relaxing and it gives them time away from home to focus on themselves and get a little timeout." The beauty business encompasses make-up, skin and hair care, fragrances, cosmetic surgery, health clubs and diet pills. Americans spend more each year on beauty than they do on education. The beauty industry is a 160 billion dollar a year industry. And its no wonder why, because most of us do whatever we can to fight that aging process.
Spas are popping up everywhere and enrollment in schools that teach aesthetics is growing. The Hair Academy in Rexburg has been open less than a year and they already have 44 students....all hoping to help clients in that search for the fountain of youth. The number of cosmetic procedures has increased in America by over 220% since 1997. Botox injections have become the most common procedure of all with numbers raising 2,400%.

Botox is the number one treatment Dr. Durboraw's patients request, "Once you sort of try it you realize that there is nothing else that is gonna achieve that kind of affect and so you definitely come in on a very regular basis."And there are thousands of products on the market that are designed to help us win the fight against aging. Freeze 24/7 ageless skin care products boasts they can reverse the signs of aging by diminishing the appearance of fine lines and wrinkles. Dr. Durboraw is skeptical, "And I'm not saying products like this don't fit into the program because if you ask me what I use on my face, I use a variety of things, but if we're really saying okay, is this anti- aging, is this really gonna give us some long term affect in our aging process, um I would tell you, no, there is no way that this product is doing that."

So we put two of their products to the test; the freeze twenty four seven anti- wrinkle cream and the anti-aging eye serum. Kari Porter was brave enough to let us watch while she took a test drive. "Turning forty is dramatic enough, you need all the help you can get."

The product claims that within one to two minutes you can see a significant difference in the appearance of lines and those affects last up to twenty four hours. Dr. Durboraw questions the science behind the product, "They're saying that that gaba that's being applied topically is then - it programs an herbal product to penetrate through the skin, they'll admit that the gaba doesn't penetrate through the skin, so um their science is a little bit questionable. , and I personally don't believe that it is working in that fashion, it's probably a topical product that sort of smoothes out the skin and helping the lines look better temporarily."

Is the science wrong or right on? Kari describes what the product feels like after one minute, "kind of interesting feeling actually, it almost feels like a winter green kinda of a like you've just put in a piece of gum."

The company implies it works like Botox, freezing the face to relax those lines. "I mean I guess the true test, to determine if that product was doing the same thing as botox is to have the patient come in and start trying to perform facial expressions in the area they have applied it." When she tied it, Kari had no problem making facial expressions."so its not at all like Botox like that."

Kari's pretty happy with the products initially."but, after 8 hours it started to feel tight and it felt crumbly." So, Dr. Durboraw's prediction was right, "Historically what happens is they dry out the film starts to create these little cracks, these little white cracks, just like if you had an egg wash that you had that's dried out that forms little white cracks and then that doesn't look very good."

But Kari thought she used too much product and wanted to try it one more time."Its kinda creasing, there, a little bit of the creme but I may have put a little too much on." The second time no creasing occurred and she is happier with the product. "feels like its already absorbed in the skin, I would buy it definitely."

Overall, Kari was happy with the product but we found out you have to be very careful with how much you apply. I tried it and I found that no matter how much I put on, I still got those creases. The anti aging creme retails for 115 dollars and the eye serum is 105.

posted by Cheryl Levesque @ 6:00 PM