Fragrantly Beautiful

Shoppers scrub up with fruit and veg

This was copied from The Sunday Times-Britain

SHOPPERS are beginning to scorn conventional beauty treatments in favour of home-made preparations using fresh fruit and vegetables, write Jon Ungoed-Thomas and Tom Baird.
According to research from Asda, the supermarket group, 3% of adults are using fresh produce to create natural beauty treatments, bath oils, deodorants and skincare creams. Some of the recipes go back to Elizabethan times.



If the trend is reflected nationwide, more than 1m adults may be making the products at home.

“The message that fruit and vegetables are great for your health has gone beyond the dinner plate,” said Nick Scrase, fresh produce spokesman for Asda.

The research, conducted among 2,700 adults, found that the manufacture of “kitchen cosmetics” from fruit and vegetables has moved from a niche pursuit to a mainstream market. Several websites provide detailed tips on how to use the weekly shopping basket for skincare and beauty treatments.

Fruit and vegetables have been promoted by the government with a “five a day” campaign to persuade people to eat more fresh produce. Jamie Oliver, the celebrity chef, also promoted the benefits in his television series on school meals.

The research shows that many shoppers are using the produce for a range of home-made “spa and beauty” treatments, although this has not yet been reflected in a fall in the sales of conventional products.

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posted by Cheryl Levesque @ 8:43 AM